HOT METAL COMMUNICATIONS is a boutique, full-service communications agency based in Wellington but with reach throughout New Zealand and the Asia Pacific region.
Founder Mark Russell is a highly experienced media, government and stakeholder engagement strategist with an excellent track record working with companies wanting to grow their presence, and influence, in New Zealand.
Mark also specialises in issues and reputational management, working with clients at times of high public and media scrutiny.
And forget what you’ve heard about ‘size matters’. Hot Metal’s client portfolio includes one-person start-ups and not-for-PROFITS, industry organisations and government entities, through to some of New Zealand’s largest listed companies. If we gel, and share your vision, we’ll be there to help no matter what stage of your business path you’re on,
Want to know more? Get in touch and let’s meet over a coffee.
Hot metal was a letterpress printing method that saw molten lead cast into letters and lines of type. Entire pages would then be created by craftsmen to produce your daily newspaper. The world of hot metal was chaotic, noisy and fast-paced.
Our Chinese translation is 热铁传播, which comes from a Chinese saying “ 趁热打 ”, meaning “strike while the metal/iron is hot”. This also reveals the key philosophy of our marketing and communications practices - reach the right audience, at the right time, with the right message.
Hot Metal provide full-service communications solutions but without the rates charged by large agencies. That’s possible because we keep our overheads low, and work collegiately with specialist communicators, bringing them in as required project by project. When we need additional experienced support – from designers to social media experts, writers to videographers – we select the most appropriate experts from our external pool of proven talent.
Technology enables us to respond to client needs quickly and efficiently without the need for a high-profile, high-rise office. We’ve been there, played (and paid) that game. Instead, Mark’s workspace has among the best views in Wellington - and a choice of the best cafes on his doorstop.
Hot Metal provides expert guidance on new market entry support and advice; media and stakeholder engagement; community and government relations; and digital marketing and social media strategies. We work with businesses operating in New Zealand, Australia and Asia. We have expertise in the education, agriculture, food and beverage, tourism, entertainment, transport, health and banking sectors. A particular strength is our experience working with membership associations, helping them to tell their stories, grow membership and raise their profiles.
We have a team of experienced former journalists who research, develop, edit and pitch a wide range of client material targeted at different audiences, including media in Australasia and Asia.
Meet the team
I founded Hot Metal Communications in early 2016 to provide clients with innovative and personalised communications solutions.
Clients who are responding to change seek my help with more effective media engagement. When clients are leading change, I help them use communications channels effectively to connect with stakeholders and relay ideas. When clients are responding to rapid change – typically, dealing with a crisis – I help them achieve strategically acceptable outcomes.
As a former journalist with experience working on newspapers in New Zealand, on London’s Fleet Street and in Hong Kong, I understand the media – what works for them and what doesn’t. I maintain close working and personal relationships with a very wide range of print, broadcast and digital journalists. They know and respect me and my work. In Hong Kong, I worked as a journalist for the South China Morning Post and for the Hong Kong Tourism Board, and have experience working with large Chinese companies entering the in New Zealand.
I was a former founding partner of leading New Zealand communications agency Ideas Shop, which had offices in Auckland, Wellington and Christchurch.
I am the immediate Past President of the Hong Kong New Zealand Business Association, a former past president of environmental education charity Leave No Trace New Zealand, and a trustee of The South West New Zealand Endangered Species Charitable Trust.